Gistics White Paper
With larger organizations, improving efficiency - profit - is the key opportunity. The executive white paper “The Business Case for Outsourcing Pan-Regional Marketing Communications” from Gistics Incorporated quantifies hard expenditure savings from outsourcing marketing communications of:
- 34% - for an international product launch
- 33% - for EMEA channel and trade promotion
- 36% - for pan-regional end-use customer programmes.
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