International Presence (Global Corporate Movie)
What we set out to do:
a company which had grown internationally through acquisitions was celebrating a milestone anniversary - the film was to demonstrate global presence and values even though actual operations still varied from country to country.
What happened:
top management supported the proposal to keep words to an absolute minimum (just two sentences in the end) and use strong images with local music to witness
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the company in action convincingly - everywhere: the end result was successful in three versions of different lengths, and is still updated with new countries and to keep images current.
What we learnt:
despite best efforts, it was not possible (or in fact right) to fully script or plan the content absolutely in advance - some of the best scenes came from predatory filming of impromptu events: this meant that people on the ground needed full confidence to take decisions on the spot (and called for trust and support from clients far away, but still accountable for the end result.)
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